local butcher often LESS expensive than big chains

We all know the quality of meat from your local butcher is always much higher than that of Woolworths and Coles but did you know that the price is often higher at these large chains? Costco has recently opened a few stores here in Australia promising quality products for cheaper prices but you have to pay a $60 annual membership to get these discounts. A Costco staff member told the sunday telegraph that their meat, among other products, is actually more expensive than the local butcher!! Go figure!